2012 London Olympic Logo. The official logos for the 2012 Olympic and Paralympic Games were designed by Wolff Olins at a cost of £400,000, and were unveiled on 4 June 2007 The consultancy who designed the London 2012 logo should have had an opportunity to work on it
2012 London Olympics Logo 3 by Rubyian on DeviantArt from rubyian.deviantart.com
The design faced major criticism from people believing it did a bad job of representing London So said Seb Coe in a bid to stem the tide of criticism when the Wolff Olins Olympic logo was launched in 2007.
2012 London Olympics Logo 3 by Rubyian on DeviantArt
So said Seb Coe in a bid to stem the tide of criticism when the Wolff Olins Olympic logo was launched in 2007. The London 2012 logo in the press (courtesy Wolff Olins) For Wolff Olins who designed it, the backlash was not unexpected (although the scale and nature of it was) Design firm Wolff Olins was chosen many years in advance to create the logo
. Four strong, loud colours, inspired by the worlds of media, communication and fashion The 2012 Summer Olympics, officially the Games of the XXX Olympiad [a] and also known as London 2012, were an international multi-sport event held from 27 July to 12 August 2012 in London, England, United Kingdom.The first event, the group stage in women's football, began on 25 July at the Millennium Stadium in Cardiff, Wales, followed by the opening ceremony on 27 July.
. In what was a first in Olympic history, the logo did not feature the city or the country, but the year: 2012 Since it was first revealed two years ago, the logo has been met with criticism for its radical design and even religious uproar when the word 'zion' was thought to be hidden in the text